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How to Make Money on Amazon FBA – Make $100,000/year

How to Make Money on Amazon FBA – Make $100,000/year

Are you interested in how to make money on Amazon FBA?   You can make a fantastic income selling on Amazon, IF you know what you are doing.  I have an in-depth interview for you with 6-figure Amazon FBA seller/entrepreneur Jessica Larrew from The Selling Family.  She will dish all about how she did it, and how she balances her business with being a mom.

I am very excited to share with you my new series on the blog!  I will be interviewing successful mompreneurs from many different fields who are juggling mom life with bringing in the dolla dolla bills.  These moms have diverse jobs, side hustles, and businesses…some of these revenue streams you might never even have heard of before.

Many of these jobs are online or work-from-home jobs, and these wonderful ladies will share how they started up and grew these flexible businesses so they could make a great income while having more time at home with their kids.  They break it all down so you can learn these flexible ways to make money too!

So sit back with a cup of coffee and get inspired! Today’s feature: how to make money on Amazon FBA.


Can you really make money selling on Amazon?

I am stoked to begin this series by interviewing Jessica Larrew from The Selling Family.  I have known Jessica online for about a year now, and I am inspired by her Amazon business and story. 

Not only does she have a successful e-commerce business on Amazon, but she is such a warm person and a great teacher and you will just love hearing from her. 

One of my side hustles was making money on Amazon selling books so I was especially interested in learning from her.  I will let Jessica tell you in her words all about how to make money as an Amazon seller!

And if you’re interested in starting an Amazon FBA business, find out all about Amazon FBA seller fees here and exactly what you have to pay to sell on Amazon.

Related reading: Best Amazon FBA Course If You’re Serious about Making Money on Amazon

If you’re new to Amazon FBA, you might want to start here: How Does Amazon FBA Work: Everything You Need to Know to Run Your Business.

Q: Tell us a bit about you and your journey to working online – what do you do, when did you start, how much you work per week, etc.

A: I think I’ve always known that I would end up working online. Even when I had a full-time job, I still liked to try different ways of making or saving money. When I was in my early 20s, I was couponing, blogging, and selling things on eBay.

But I got my official start as an online entrepreneur in 2008. That’s when I was laid off from my last 9-to-5 job. I was young, newly married, and knew that I didn’t want to search for another full-time job. So I pursued online business instead.

I spent my last corporate paycheck on inventory from yard sales to sell on eBay. It actually only took me a few months to replace my full-time income with eBay profit.

I was definitely hooked on working for myself! But because I was hooked, I knew that eBay wasn’t going to cut it for me. eBay is really time consuming so there’s a limit to how much you can earn (especially if you don’t want to work long hours).

Related reading: What to Sell on Amazon FBA to Help You Reach Your Profit Goals

Becoming an Amazon FBA seller

Taking photos, packing up orders, and driving to the post office was wearing me out. Luckily, I had met some other eBayers who were talking about this new thing from Amazon called FBA (which stands for Fulfilled by Amazon).

With FBA, Amazon handles a lot of the reselling process for you: they store your items in their fulfillment centers, pack them up, ship them to customers, and even handle customer service and returns.

I could tell that this was the solution to my problems and tried it out right away. Suddenly the time that I used to spend dealing with listings and customer orders was all spent buying new inventory.

Because I buy inventory using the Retail Arbitrage method (meaning I buy at stores like Walmart and Big Lots, including clearance items), I got to spend more time out in retail stores. This allowed my business to grow SO much faster.

It grew so fast that I had to start asking my husband Cliff to help me prep my inventory. And by 2011, the Amazon business was making enough money that Cliff was able to quit his corporate job to help me with Amazon. We’ve been working together ever since!

Related reading:

How Much Money Can You Make Selling on Amazon FBA?

Q: I understand if you don’t want to share exact numbers about your income, but IF this is something you share, we would love to hear what your average online income is per month

A: Our numbers have changed a lot over the 9 years we’ve sold on Amazon.

After our first full-time year as Amazon sellers, we made $100,000 in profit. That was off of about $300,000 in sales.

Now when I say full-time sellers, that’s probably not most people’s definition of full-time! Because we had a young son, we only worked on Amazon at night and on the weekends.

We would typically spend one full day out in retail stores buying new inventory each week. That would be the only day we’d have to spend away from our son. In the busy season (November and December), we would spend more time in stores, but it’s worth it because you can make SO much money in those 2 months. We often make half of our yearly Amazon income from holiday sales alone.

Because of the way FBA works, we could do everything else from home. We’d prep our inventory on the kitchen table, pack it into boxes, and have UPS come and pick up our shipments. I could do computer work throughout the week to work on things like pricing my inventory or doing bookkeeping.

We grew our business by always reinvesting a portion of our profits into new inventory. There’s a really powerful snowball effect that happens when you reinvest your profit instead of keeping it all as a paycheck.

These days, we work on our Amazon business a lot less. I’d say we source for about 5 hours each week and we try to get one shipment off to FBA each week. Our Amazon store still does at least $5,000 in sales each month on this schedule.

We scaled back on Amazon FBA once I started some other online businesses. I started blogging about Amazon FBA years ago and that led to creating courses about Amazon as well.

Related reading: How to Sell Used Items on Amazon for a Good Profit: Your Guide

Q: How do you balance being an Amazon seller with family?

A: Honestly, it happens pretty naturally, but that’s all by design. The reason I started FBA in the first place was to make sure I had time to spend with family.

We homeschool our son so we’ve always worked around that schedule. We also include him in our Amazon business.

When he was a toddler, he would help us out by placing inventory into bags or removing price tags off of boxes. Now that he’s older, he helps us shop for inventory. He even used some allowance money recently to buy his own inventory. He was able to turn $20 into $132 in profit!

For us, that’s really the best part. We love to be good role models of what it takes to run your own business while still spending time together as a family.

We love that we’ve strategically created a business where we can still take a week to go to Disneyland (even if we end up shopping for inventory on the drive home!).

Q: What was the hardest thing about figuring out how to make money on Amazon FBA?

A: When I first started selling on Amazon, there were almost no resources available online.

That means anytime I had a question I had to dig through the Amazon help section or just take a guess. I made some expensive mistakes while trying to figure it out on my own.

There were also way fewer products and services geared towards Amazon sellers. So I had a lot less information about the products that I was evaluating. The tools just weren’t that sophisticated.

Now, in 2019, it’s kind of the opposite. There is SO much information online and tons of products just for Amazon sellers. I definitely see new sellers end up losing money because they think they have to purchase dozens of software subscriptions right away to run their Amazon business.

So now I think that information overwhelm is probably the hardest thing about getting started. I recommend following a step-by-step system for selling on Amazon instead of trying to reinvent the wheel.

That’s how I ended up creating a course about how to sell on Amazon FBA. I really just wanted to lay out the steps that allowed me and Cliff to grow our business.

I recommend that my students start small and invest more in their business as it becomes more profitable. This makes for much more profitable Amazon sellers who stick with it for longer.

Q: Why do you think you have made money selling on Amazon where other people haven’t?

A: I know that I succeeded in Amazon because I stuck with it. In the beginning, the biggest part of that was because I had to. We had bills to pay and I needed to be making money to cover our expenses.

In my experience, the people who don’t make money on Amazon give up too quickly.

Sometimes it’s literally in the very beginning. Those first few trips looking for inventory can be really tough. You may spend an hour scanning inventory at a giant store like WalMart and go home empty handed.

Some new sellers will use that limited experience as “proof” that Amazon FBA doesn’t work and pack it up for good. What they don’t know (that I wish they knew!) was that they might be just one scan away from a profitable item. The Retail Arbitrage method really is a numbers game: you have to scan a BUNCH of products before you start finding winners.

But some sellers end up failing because they don’t adapt to changes. I’ve been on the Amazon marketplace for nearly 10 years and it’s definitely changed a lot.

I try to be calm and rational about this business, so even when a change from Amazon might seem like a big deal, I know that I can just adapt.

For some people, though, the changes from Amazon are too much to handle. The ones who aren’t willing to adapt are the first to declare that “Amazon is dead!” and jump ship. Well, here we are in 2019 and Amazon’s third-party marketplace is bigger and more profitable than ever 🙂

How Do You Make Money on Amazon FBA?

Q: What is your best advice for how to sell on Amazon and succeed at retail arbitrage?

A: My best advice is probably to have realistic expectations. The first few weeks or months of any business might be tough, but that doesn’t mean it’s time to give up!

Amazon FBA is not a get rich overnight kind of business (I don’t think there are really any of those out there). In fact, I recommend that Amazon sellers plan on reinvesting their profits back into their business for the first three months. That means 3 months without a paycheck.

But it’s all part of treating it like a business and not a hobby. I know that shopping for inventory at Target may feel like a hobby, but you’ll have so much more success if you treat it like a business.

That being said, one of the things I like most about Retail Arbitrage is that you can test the waters. You don’t have to make a huge commitment or have thousands of dollars to invest.

How to become an Amazon FBA seller who makes good money

But your results will be so much better (and you’ll make money faster) if you take it seriously. This may mean investing in a course instead of improvising or it may mean learning how to do basic business tasks like tracking expenses.

Because I talk to a lot of sellers, I’m able to see the difference between sellers who take it seriously versus casual sellers who give up and start looking for the next big thing. I actually just had a student share in our Facebook group that she did $3,500 in sales in her first full month on Amazon. That’s pretty impressive!

If you’re interested in making money online and the idea of shopping for inventory in stores or online sounds kind of fun, I’d definitely give Amazon FBA a shot. I know people who have started off doing FBA just to cover a family vacation or “fun money” that end up earning a full-time income for their family!

A great way to learn more about this business model is through our free course, 7 Steps to Starting a Profitable Retail Arbitrage Business. This course will give you more information about selling on Amazon.  It will even help you find what to sell on Amazon FBA that will be profitable.

I definitely think it’s a super fun way to make a full-time or part-time income online!

Related reading: How to Ship Products to Amazon FBA: Ultimate Guide to Save Money and Time

Is It Worth It To Sell on Amazon FBA?

For Jessica and her family (and myself with my experience) would be a resounding YES. In terms of lucrative ways to make money from home, selling products on Amazon is one of the best ways.


The bottom line is that there is a learning curve to making money with Amazon. There is a reason not all sellers on Amazon make money. Getting expert know-how on how to make a profit will save you from making many mistakes, and can have you making a lot of money faster.

Jessica and her family, through her Amazon Bootcamp Course, will teach the best way to make sure your Amazon business will be around long term. They teach the business model that enables them to make a fantastic living, while working part-time hours selling products on Amazon.

Thank you so much Jessica for telling us all about how you started up, answering the question can you really make money selling on Amazon, and sharing your Amazon seller earnings.  No doubt that you have inspired and helped so many people who want to sell on Amazon.

I love that the whole family is involved, including your son.  And I’m super impressed that he used his allowance money to turn $20 to $132 selling on Amazon.  This is the kind of hands-on learning about money that I wish we were all taught growing up.

If you’re interested in selling on Amazon, get started by learning from the best ⇓


How to make $100,000 a year selling on Amazon (woman on couch opening up a package from Amazon)
Learn all about how to make money on Amazon FBA from a successful 6-figure Amazon seller and the best amazon fba course to get you there.

I hope you loved learning about how to make money on Amazon FBA

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Saturday 23rd of April 2022

Thank you for this article. I have a question here, who do you ship your products to amazon warehouse ? Can you put different products in the same box?


Tuesday 26th of April 2022

Hi Alaeddine! You'll have to look at what the cheapest method is for where you are. Some people find FedEx cheaper to mail to Amazon, from some places Purolator is less expensive. And yes you can put different products in the same box to send to Amazon. Everything you are shipping to Amazon fba needs to be entered into your inventory. When you create a shipment on Amazon, you can include lots of different types of items, and they will deal with everything in the Amazon warehouse. Great question!

Tarik Pierce

Saturday 27th of June 2020

After Amazon slashed the commissions on their affiliate program, it makes sense to just sell directly on Amazon FBA. I've always wondered how to do this. Thanks for the tips. I'll be sure to check out that course.


Saturday 27th of June 2020

You're welcome Tarik! Yes the affiliate commissions are really low now. I like to have multiple income streams, because you never know when one will change overnight! Selling on Amazon FBA is going strong right now. Good luck!

Ghani Mengal

Friday 1st of May 2020

I like every article on the internet that spread the ideas of making money online and living your home business. Bye the way I found your content such helpful. Keep up the good work.


Friday 1st of May 2020

Thanks Ghani! Glad you found these tips on how to make money on Amazon FBA helpful!

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